Make chairs lightweight and make them strong, build them for a lifetime. That is Emeco’s mission. Aluminum is the obvious choice, engineered for practical purposes, designed by real people. Forming, welding, grinding, heat-treating, finishing, anodizing are just a few of the 77 steps it takes to build an Emeco chair. No one else makes chairs this way. No one can. It takes a human eye to know when the process is done right, and it takes human hands to get it that way. Their goal: Make recycling obsolete and keep making things that last. In 2006 Coca-Cola and Emeco collaborated to solve an environmental problem: Up-cycling consumer waste into a sustainable, timeless, classic chair.